Resources Library by ANA

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Wolfgang Bogner

Company: Target Group GmbH

September 1, 1996

The "sniffer"

In general terms this paper outlines the technological alternative proposed by IBOPE as a solution to emerging problems of monitoring the television audience behavior. The new non-intrusive peoplemeter, developed by the engineers of the IBOPE Brazil...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ana Lucia D' Imperio Lima, Luiz Antonio Silveira Motta

Company: IBOPE Inteligencia

June 15, 1996

The developing market of telecommunications

The first part of this paper discusses the perspectives and problems of multimedia market, focusing the difficulty in defining the dimension, the characteristics and trends of this market. The second part describes the difficulty of the market...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Marina Chiaro, Susanna Cesarini, Carlo Santucci, Federico Palazzo, Manuela Murgia

Companies: TIM (Telecom Italia), RQ Ricerche Qualitative

June 15, 1996

The market for TV air-time in Europe

This paper addresses the television media issues facing advertisers in Europe. It examines both the supply and demand side of the markets and then concentrates on the requirements of the demand side, especially from the advertisers' rather then the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Michael Cluff, Tom Harper

June 15, 1996

Brief by name, brief by nature

The use of research by local companies in the Middle East region is increasing. While these companies understand the value of research and, in broad terms, what they want from a study, the buyers are often non- researchers who do not fully appreciate...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Nigel W. Dix

March 1, 1996

Marketing myopia revisited

The paper represents some of the core concepts first put forward by Theodore Levitt in his epochal paper titled Marketing Myopia linking failure of leadership and decline of industry. Using those concepts, this paper tries to profile the response of...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Dhananjayan Kashyap

Company: Unilever

March 1, 1996

Swedish agricultural co-operatives in the European Union

After Sweden became a member of the European Union, an uncertain period arised for the Swedish agricultural co-operatives. Before agricultural co-operatives operated on the domestic market. The surplus production was exported with export subsidies....

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: G. J. Hendriks, Corne van de Klundert

February 1, 1996

The 7 mortal sins in qualitative research

This paper is concerned with illuminating and investigating the discrepancy between the excellent knowledge on good qualitative research and the practice of applied qualitative research. The analysis leads to the conclusion that first of all there is...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Udo Reuter

Company: IMW-KOELN GmbH & Co. KG

December 1, 1995

Does market research really contribute to decision making?

Market research definitely contributes a great deal to certain kinds of decisions but leaves a lot to be desired in certain other kinds of decisions. Unfortunately, the marketing decisions where it does not add too much value are often the more...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Rama Bijapurkar

September 1, 1995